Singh was also the first YouTuber to land such a mainstream position. Singh, as an Indian-Canadian, became the first woman of colour person to host a late-night talk show and first openly queer host (Noah 2019 Leskin 2020). It was announced that Singh would be taking over Carson Daly’s late-night slot on NBC with the show, A Little Late with Lilly Singh (Schomer 2019). She is open about her struggles with mental health and focused on helping people through entertainment (A&E Television Networks 2020).Ģ019 was not only a big year personally for Singh, but huge on the career front. Openly bisexual after coming out on Twitter in 2019 (Lilly 2019), Singh continues as she always has, using her platform to leave a positive mark on the world. This year was also when she cemented her growing popularity, earning the number one position on Forbes Magazine’s Top Influencers List in the entertainment category (A&E Television Networks 2020). The following year, she published a self-help book that became a New York Times bestseller, How to Be a Bawse: A Guide to Conquering Life (2017). In 2016, Singh went on a live world tour that was transformed into a YouTube Originals documentary called, A Trip to Unicorn Island. It started with original and relatable content that produced a following of 15 million subscribers by 2020 (Singh 2020).

In 2010, when she was 22 and in her final year of a psychology degree, Singh posted her first video on YouTube from her family home in Canada (Leskin 2020). YouTube/Lilly Singh The Rise of a Superwoman Rising to notoriety through a YouTube channel under the screen name ‘Superwoman’, Singh who hails from Canada, went from making videos online to crossing entertainment industry boundaries and becoming a late-night talk show host for mainstream media. This case study will specifically look at the life of Lilly Singh. The internet has enabled people to gain global entrepreneurial success through carefully navigating the thin line of positioning themselves as brands while creating authentic, accessible and entertaining content online. The statement in the title above is riddled with subtext, but it is one rooted in truth. This in turn, has resulted in these influencers having increasingly viable modes of generating income and building a business (Abidin 2018).

Many have taken advantage of online platforms and created digital brands as internet celebrities with millions of followers. In the midst of a social media and technological boom, ordinary people have turned their attention to professional online autonomy. Influencers Reign as Modern Entrepreneurs

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